Attractive employer brands start with attractive leadership

Culture is everything when it comes to attracting and retaining people. Naturally other factors have decisive impact but there is a difference from affecting someone in a specific recruitment situation from attracting or retaining someone more long-term. While it’s my experience that many can be lured by a good offer of a high base salary[…]

Talent Retention School: Get individual oriented – or face the consequences.

Good day fellow recruiter, employer brand expert and people manager. All of us who work in the wonderful industry of attracting, developing, retaining and recruiting the best people – for us – to our employers most often face the challenge of how to make an impression with new people and how to continue impress throughout[…]

Think Talent Experience 1st – Candidate Experience 2nd

“Talent experience? What is he talking about this guy? Everyone else talks about Candidate Experience. Why is he calling it talent experience? Sheesh.” Welcome to reality. Most people aren’t your candidates even if you want them to be. Most people are not even considering to become candidates in any of your processes even if you[…]

No one is looking. Everyone is open.

It sure is interesting times in the recruitment industry. From the entire beginning we have been taught to advertise our vacancies in the hope for the right talent to happen to come by. In the early days the candidate profiles weren’t too detailed or picky. A simple sign of “Help wanted” could be seen in[…]

CV-challenges in regards to Candidate Selection

Some things have always remained no matter the degree of innovation. But even the most fundamental things are being questioned now at the prime of the digital age. Such as the CV as a recruitment corner stone. Many experts argue it is simply not a document which is valid, objective or relevant enough to continue[…]

Replik till Per Grankvist, Resumé

Per Grankvist har alltså skrivit en krönika i dagens resumé:–funkar-inte/   Den handlar om att employer branding inte “fungerar”.   Per Grankvist säger följande saker: 1) “Employer branding går ut på att kommunicera till potentiella anställda vilken fantastisk arbetsgivare man är. Vore det inte enklare och smartare att lägga de pengarna på att få[…]

Strong employer brand but too few applications. Why?

“Imagine if we had a strong and attractive employer brand. How good things would be.” Well, yes and no. Throughout my 10+ years of employer branding strategy work, I often come to this very discussion – the disadvantages of having a strong employer brand. The reaction is always the same surprised looks and glances as[…]

Communicate your EVP in style!

First things first – What to communicate? Do you remember the old days? The days when you got trend reports telling of certain topics you ‘must’ be talking about with your preferred talents? Consultants from various firms came yelling about how you must have an equality agenda, diversity agenda or a message highlighting you as[…]