Why LinkedIn owns talent attraction through content

The other day I was asked that magic question which get sent my way every so often: “Daniel, why is LinkedIn the obvious place of where to build your employer brand and engage with talent groups of choice?” In fact, I love when I get the question posed like this or similar. It directly tells[…]

Communicate your EVP in style!

First things first – What to communicate? Do you remember the old days? The days when you got trend reports telling of certain topics you ‘must’ be talking about with your preferred talents? Consultants from various firms came yelling about how you must have an equality agenda, diversity agenda or a message highlighting you as[…]

Talent: Opportunity orientation, your benefit!

The term of passive talent has become more central on corporate talent agendas as of late. We’ve all understood how it works out. The best talent doesn’t have it hard to get a job. Most often they are working with an interesting assignment already. When a great talent suddenly turn active in his job search[…]

Talent Experience – Key for becoming employer of choice!

Managing talents; Just like any other user group For over ten years I’ve had the honor of being part of exciting conversations in regards to what should be measured with an employer brand. What will provide sustainable impact on reputation truly? What are key KPI’s to measure for standing well towards recruitment competitors? Having a[…]

Online talent attraction

We all know the masses of people search, find and follow their favorite topics of information online. It’s no secret that talents since long gave up on old time job boards and refuse to fill in complicated forms just to be forced to do so yet again at the next job board. The old argument[…]

Social media strategy – with target in mind

  In order to build your social strategy and stand ready for scaling it, I recommend the video below in order for a deeper view and perspective on this post of mine:   What is highly interesting, is that most companies have understood that they are in need of a digital strategy in order to[…]

Digital talent SEO strategy

It is indeed a mess to stand out online as employer. Especially since the old fashioned thinking of “the more applications we get the better” is starting to┬ábecome obsolete. When asking the larger organizations in the Nordic market it is clear that the emphasis is moving from believing attracting as many applications as possible being[…]