Measure what matters!
Measuring your performance is important in order to reach business objectives. But what is far more important is to measure what you want to become, rather than who you happen to be now. Also I’d like to point out that the whole reason of research and measurements are to identify the variables and the work having the strongest impact on your journey and what you want to become – not to state the obvious result you already knew and which is not in line with your business plan.
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