Why Companies Need a Head of Content Strategy, Creation and Distribution

See on Scoop.itDigital & Internet Strategy

Content is marketing, we all know that. But marketing is also content.

Daniel Sonesson‘s insight:

Your footprint is about content, be it employer branding, marketing, communications etc. You can not afford that your audience gets the wrong idea of you or other channels controlling your messaging, therefore it is imperative to own your content.

See on www.adweek.com

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