Don’t Create an Employer Brand – Create a Culture Brand

See on Scoop.itEmployer branding

In a poll of 4,500 job seekers by CareerBuilder and Inavero, job seekers reported that when researching a company for a job, they most frequently run a Google search, read recent news about the company online, check the company’s Facebook presence…

Daniel Sonesson‘s insight:

What I always stated myself repeatedly to everyone. It is about your culture, your personality and what personifies you. You being authentic. It is not about trying to score high in 3-4 parameters from what quantitative research state is important. Then you’ll never be more than that and also, one among many who go for the same thing. Your culture however is unique and attractive to those who matters, if rightly made. Build and highlight your culture and be successful.

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