Measure Your Content Marketing ROI with Call Tracking

See on Scoop.itEmployer branding

CEOs live by the bottom line, so marketers need to show how their content directly impacts lead generation and the resulting revenue. Find out how to measure your content marketing ROI more easily …

Daniel Sonesson‘s insight:

Most CEOs don’t want to hear about site visits, video views, blog subscribers, retweets, and “likes.” Those are good metrics to have to help you shape your content marketing strategy, but they rarely impress C-level executives. In order to defend your content marketing budget your advice and metrics must be connected to the financial bottom line and show the effect they will have onto the running business and how it could progress from them.

See on contentmarketinginstitute.com

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